Grimco’s customers attend the company’s annual distributor conference to feel products in their hands and see how solutions work with their own eyes.
Not even a year ago, companies who buttered their bread at live events, like trade shows, were grappling with what “going virtual” meant.
Before we dive into the ways virtual demos are changing product marketing for the better, let’s identify areas where product demonstrations are making the biggest impact: sales, training and support.
Your Playbook for Planning an Amazing Virtual Event Virtual events are here to stay. Even though human connection is critical, what cannot be denied are the convenience and cost-savings of hosting virtual events, such as eliminating travel costs, widespread acceptance...
Welcome to the Interactive Revolution, a time ushered in by advances in virtual technology and accelerated by a global pandemic.
When one of the biggest trade shows of the year for Hill’s went virtual, post-event results showed lower engagement levels. Hill’s turned to E3 interactive to create a virtual experience that sets them apart from competitors, but also has used dozens of time since to engage clients outside of trade shows.
Innovation is taking two things that exist and putting them together in a new way.
Tom Freston, Co-founder of MTV